“La conserva della neve” is a popular annual flower show held in Rome.
The flower show was a big event that utilized many forms of advertising. In 2015, they were interested in an animated piece to be shared across social media and blogs. They needed a short, vibrant ad to communicate all relevant information.
I wanted to create a fun, lighthearted animation to entice a wider audience to visit the event. A lot of text needed to be included and the animation needed to not distract from that.
(only animation version)